Uniting Fans for the Future of Women’s Sports
Fans Rise Up exists to connect, inspire, and activate fans of women’s sports.
Our purpose is to channel passion into collective power — mobilizing the cultural and economic influence of fans to advance equity, accountability, and secure a sustainable future for both athletes and fans alike.
Fans Rise Up is a mission-led organization designed to organize and activate the fan community in women’s sports. Not just as consumers, but as changemakers. Fans are the economic driver of women’s sports, and have more power than they realize. And when united, their power will be undeniable, an unstoppable force for good.
Fandom is more than attendance.
It’s energy. Commitment. Influence. Power.
And in women’s sports, it’s the engine driving record-breaking viewership, sold-out arenas, and growing global impact.
But the truth is, the current system wasn’t built with us in mind.
Not with women. Not with queer fans. Not with fans of color. Not with the communities who show up with passion and purpose every day.
Women’s sports inherited structures built for men’s leagues: profit-first ownership, media that sidelined women, and fan experiences that seem to ignore our values.
Fans Rise Up exists to change that — building an organization that connects the community and advocates for women’s sports, athletes, and fans.