TEAM PAPER ROWTE

Kris is a passionate advocate for women’s equity and a perpetual student of social movement studies. She holds a Master’s degree in Branding from SVA, where she studied under chairman Debbie Millman. A Massachusetts native and graduate of Syracuse University, Kris brings over 20+ years of experience in creating strategic, consumer-centric brand solutions for global CPG, retail, and publishing companies. Her work has earned numerous awards, establishing her as a trusted partner in innovation to grow brands through brand strategy, consumer product lines, and experiential activations.

Kris embraces a global, holistic creative strategy, focusing on the “big picture” and how cross-functional systems can accelerate and enhance business and brand strategies. She has partnered with notable companies including Disney, Amazon, Live Nation, Sundance, Newell Brands, Sephora, Target, Walmart, and more.

Kris is the founder of the award-winning, affiliate brand and design firm Group Hugg, and also contributes to the Masters in Branding program at the School of Visual Arts, teaching courses on the Semiotics of Social Movement and guiding students through thesis semester.

In 2018, as a Connecticut Sun season ticket holder, Kris was inspired by the players' passion, grit, and tenacity. Kris envisioned using her expertise to help women realize the full potential of their brands, create lasting cultural change, and increase equity for women. Committed to this mission, trusting the process, and moving to the west coast, Kris launched Paper Rowte in Los Angeles in 2022, four years later. Go Sparks!