BRAND STRATEGY
On an individual level, we take a holistic approach to brand development, looking beyond the media spotlight to understand our clients’ true nature and motivations. This enables us to position our clients effectively through utilizing our unique brand framework system. Our audit methodology is crucial for strategic personal brand development, allowing us to articulate authentic perspectives and deliberate points of differentiation. We develop living brand guidelines that become essential for fostering partnerships, developing campaign strategies, and exploring new ventures.
On a group level, we draw on our 35+ years of combined experience in startup and corporate brand strategy to build programs, experiences, and products that resonate with target consumers and amplify the power of women’s sports.
BRAND EXTENSIONS
By leveraging our clients' established brands and assets, we explore new markets and expansion of offerings through entrepreneurial ventures. Whether it's launching a new product or service, a cohesive brand extension strategy, identity, and activation plan are crucial for a successful brand launch and monetization. This strategy includes line extensions, category expansions, and diversifications into new areas.
PARTNERSHIPS
Brand partnerships offer exceptional opportunities to increase revenue by enhancing visibility and credibility. With a clearly defined brand position, value proposition, and consistent guidelines, potential partners can easily recognize not only how our clients' brands add value but also how they activate uniquely to the player’s visual identity system.
We assist our clients in identifying opportunities, crafting pitches, and collaborating on campaigns that strategically and authentically align with their brands. Throughout this process, we advocate for our clients, safeguarding their interests every step of the way.
EDUCATION
Outreach and education are crucial for helping women realize the full potential of their brands from day one, especially for young collegiate and high school athletes navigating NIL (Name, Image, Likeness) opportunities.
Through workshops and speaking engagements, we offer resources and tools to educate and cultivate brand awareness. Our goal is to empower young athletes with the knowledge to proactively define and protect their brands, ensuring they maintain control rather than inadvertently ceding it to corporate partners.
PRODUCTION
We provide award-winning production capabilities, equipped to develop and produce innovative physical and digital products, events, and activations.
Our groundbreaking partnership with Orora Visual aims to transform and elevate scalable brand experiences in women's sports through sustainable visual communication products and services.
Our new merch line seeks to provide a fresh, positive, and dynamic perspective that resonates with fans. We are inspired by conceptual artists like Barbara Kruger and use the visual language and semiotics of branding to provoke thought, educate, and spark discourse. AND with this line, we seek to address the sport’s merchandise gap of 9 men’s to 1 women’s options.
Explore our full range of agency services below.